Cars and Computers
The average American used to be able to work on his own car or truck. There was enough room under the hood to use a wrench and remove things like starters or adjust the carburetor. Since much of the car was mechanical, you didn’t need electronic diagnostic equipment to figure out what was malfunctioning. All it took was an occasional owner’s manual, personal knowledge, standard tools and some experience. Those days are long gone and today’s vehicles are so sophisticated that the dealership or a trusted mechanic is your only choice at $80 per hour. It’s no wonder that dealerships make about 40% of their profits from parts and service.
I don’t drive very much since I don’t commute to work so maybe I am not an expert commentator. Cars have never been an important asset for me, but the automotive industry is extremely critical to what I feel about our economy. The hundreds of thousands of high paying jobs at Chrysler, GM, Ford and foreign brands building cars in American factories are immensely important, but the number of smaller companies and suppliers to this industry provide a strong framework for manufacturing in general. Previously, I have written about my concerns for the loss of manufacturing jobs in America and what I would like to see done to save Chrysler. However, when I look at the past 30 years and assess the state of the automotive industry, I am greatly disappointed to see how far it has eroded. I cannot help but wonder whether the added complexity of the vehicle has contributed to the demise. I have this strange notion that consumers benefit from personal involvement with the products they buy. When cars became too complex to work on, I believe pride in ownership has declined and along with it, so did the companies and their stocks. Obviously there are other key factors like labor costs and poor design, but I think there is something to this idea.
After buying my new personal computer last week, I thought a lot about the similarities between computers and cars. I was fine with the old computer and didn’t need all the stuff that Vista is supposedly going to do for me. I know it may sound like I don’t like progress but I just cannot make the tradeoff between something I was perfectly happy with before and a much more complex product that I find to be a giant pain in the ass. I have no problems with my Excel and Word versions from 2000 other than Microsoft wants me to pay more for new ones that are more compatible with Vista. Like the car with a bigger sticker price that gives me new technology I really don’t benefit from, this new personal computer is not much better. And as far as maintenance, that’s a similarity as well. I find it really insightful that Best Buy makes a ton of money from its “Geek Squad” when only a few years ago, most people did not have a problem buying a computer and getting it functioning at home. For me, the “Geek Squad” is like having to pay a mechanic to change your oil or adjust your car’s timing. Here’s a satirical post that sums it up.
In their pursuit of coming out with a new product to generate sales, Microsoft has given us Vista. I should spend more time with all the features I never needed in XP to find out the goodies I am missing, but all-in-all, I am disappointed. I think the personal computer for home consumers or small businesses have crossed the same line that cars did. I suspect that Vista may be appealing to some market niches that are computer geniuses or have corporate IT departments, but for the vast majority of users, I think they have just shot themselves in the ass.

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